Gujarat today is the second largest agarbathi manufacturing state and the 5th largest consumer market in India with three key manufacturing hubs in Ahmedabad, Rajkot and Jamnagar.
The Agarbathi industry in Gujarat has over 2 lakh employees out of which 70% are women. The manufacturing base in Gujarat stands at a range of INR 600 – 700 crore and consumer market in the range of 300 – 400 crore. Women associated with the industry are engaged in manufacturing and packaging of incense sticks which has helped increase their financial stability and made them independent. Flexible working hours and continuous on job training and support has helped in attracting women talent to the industry.